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web media companies can’t count on any of the traffic coming from Google or Facebook any more. Very few, even one that are frugally run, are capable of surviving on the traffic that remains.

You and your children cannot breathe the air or swim in the waters of our culture without breathing in the toxic particulates and stinking effluvia that belch and pour unchecked from their companies into the currents of our world

You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.

The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.